Arctic Berry is back

Red Bull Advent Calendar 2026: What’s Inside and Where to Buy It

Twenty-four cans, a 2020 winter flavor you can only get in this box and a game whose top prize is a trip to Red Bull Cliff Diving in Florida.

By Bruno Monteiro Published Sep 28, 2026, 8:31 PM ET

The Red Bull Advent Calendar 2026 box, a long white package illustrated with cartoon skiers, sleds and Santa's sleigh, with a QR code reading Scan to sleigh the season — **The Red Bull Advent Calendar 2026**, with 24 cans inside. Its official game rules value the box at about $55. (Courtesy of Red Bull)

Red Bull’s 2026 Advent Calendar went on sale in the U.S. on Monday, Sept. 28, at select retailers, for a limited time and while supplies last.
The box holds 24 cans of 8.4 fl oz, with and without sugar, including Arctic Berry, a 2020 winter flavor that’s back only in this box.
A QR code on the pack opens a game that runs until Jan. 4; the top score wins a trip to Red Bull Cliff Diving in Florida.

The Red Bull Advent Calendar is back for 2026, and this year’s reason to hunt one down is a flavor you can’t buy anywhere else. Red Bull said on Monday, Sept. 28, that the new box brings back Arctic Berry, its 2020 Winter Edition, as a Festive Edition sold only inside the calendar.

The calendar is on sale now at select retailers nationwide, in limited quantities. Here’s what’s in the box, where to look for it, what it should cost and how the game on the package works.

What’s in the Red Bull Advent Calendar 2026?

Twenty-four 8.4-fl-oz cans, in a box covered with holiday cartoons in Red Bull’s drawing style. Red Bull says the 2026 calendar is new and different from last year’s, with popular flavors both with and without sugar.

The brand has named two of the flavors inside. One is the Arctic Berry Festive Edition, a raspberry flavor that first came out as the 2020 Red Bull Winter Edition. The other is the Red Bull Apple Edition, a Fuji apple and ginger flavor.

A can of original Red Bull Energy Drink next to a red and yellow can of Red Bull Apple Edition, Fuji Apple and Ginger, with a Here to stay tag — **The Red Bull Apple Edition** (right), a Fuji apple and ginger flavor that turned permanent on Aug. 31, is one of the two flavors Red Bull named in the calendar. (Courtesy of Red Bull)

The Apple Edition started out as a seasonal Winter Edition too. On Aug. 31, Red Bull made it a permanent flavor, sold on its own in 8.4- and 12-fl-oz cans. Arctic Berry stays exclusive to the calendar this season.

Every can has the same key ingredients as the original Red Bull Energy Drink, in a different taste, according to the brand. The sugar-free ones use sweeteners instead. Each 8.4-fl-oz can has 80 milligrams of caffeine, which Red Bull compares to a cup of home-brewed coffee.

Where can you buy the Red Bull Advent Calendar?

Red Bull lists 14 retailers selling it for a limited time: 7-Eleven, Albertsons, Amazon, Circle K, Costco, CVS, H-E-B, Lowe’s, Meijer, QuikTrip, Sam’s Club, Target, Walgreens and Walmart. Stock depends on each store, and the brand says the boxes are available only while supplies last.

Red Bull didn’t announce a price. The one number it has put on paper is in the official rules of the calendar’s game, which value each 2026 Advent Pack at about $55. Store prices may differ from that figure.

How does the Red Bull Advent Calendar game work?

The QR code on the box leads to “Sort the Gifts,” a mini-game on RedBull.com in which you match presents against the clock and climb a leaderboard. According to the official rules, it’s a skill contest, and no purchase is necessary: anyone can play from the contest’s web page.

To register a score, you need a free Red Bull account, and you have to be a legal U.S. resident aged 21 or older. The contest opened at 9 a.m. Pacific on Sept. 28 and closes at 5 p.m. Pacific on Jan. 4, 2027. Only your best score counts.

What are the prizes?

There are two rounds. The 10 highest scores on the leaderboard at 5 p.m. Pacific on Nov. 9 each win a 2026 Advent Pack.

At the end of the contest, the top score wins a trip for two to Red Bull Cliff Diving in St. Petersburg, Florida, in 2027, with a VIP experience, economy airfare and hotel, valued at $4,900.

A cliff diver tucked in midair beside a Red Bull platform above the water at St. Pete Pier, with crowds on the shore and downtown St. Petersburg towers behind — **A diver at Red Bull Cliff Diving** in St. Petersburg, Florida, in June 2026. The 2027 event is the grand prize of the calendar’s game. (Red Bull Cliff Diving/YouTube)

The series is new to Florida. In 2026, the Red Bull Cliff Diving World Series made St. Pete Pier its only U.S. stop and its first-ever event in the state, on June 5 and 6, with 24 divers jumping from platforms up to 90 feet high. Red Bull’s full highlight of that stop is below.

Red Bull Cliff Diving at St. Pete Pier in June 2026, the Florida event that’s the grand prize of the Advent Calendar game, in the full highlight from the official Red Bull Cliff Diving channel.

More food and drink news: Tuesday is National Coffee Day, with every free coffee deal and which ones need an app. Starbucks just launched the Aerocano, and Firehouse Subs brought back its Thanksgiving Turkey Sub. More in Food.

— Bruno Monteiro

Sources: Red Bull North America announcements, “Red Bull Advent Calendar for 2026 Launches in the U.S.” (Sept. 28, 2026) and “Red Bull Brings Back Fan-Favorite Fuji Apple & Ginger Flavor Permanently as Red Bull Apple Edition” (Aug. 31, 2026); Red Bull Winter Socializing Official Rules (Red Bull North America, contest dates, eligibility, prizes and approximate retail values); Visit St. Pete/Clearwater, announcement of the Red Bull Cliff Diving World Series stop at St. Pete Pier; Red Bull Cliff Diving, YouTube. Photos courtesy of Red Bull; cliff diving image from Red Bull Cliff Diving’s official video.

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